Dr Lance O’Sullivan

iMOKO 
Founder & Managing Director
New Zealander of the Year

Dr Lance O’Sullivan is a leading medical innovator pursuing the goal of increasing access to quality health care using emerging digital technologies. Concepts such as cloud, mobility, artificial intelligence, digital humans, internet of things and blockchain are not typically taught at medical schools and yet Lance believes the time has come for them to be.

“The tools of my trade that will allow the greatest impact on the health of our country have changed”. Lance believes there is a big enough clinical knowledge base to have exponential improvements in the health and well-being of all NZ’ers if we can create more digital bridges separating the patient from the care.

Lance has been recognised nationally for being a disruptor and champion for ensuring that health care is delivered to the most important of our society-children particularly those with high health and social needs. Lance lives by the famous quote of Sir Fedrick Douglas that reflects the value of our children.

It is easier to build strong children, than repair broken men

He created NZ’s first digital health program (iMOKO™) for children across the country that delivers health services to communities of children in minutes and hours rather than hours and days.

Lance is a passionate son of NZ that wants to see our country lead the way in the delivery of innovative models of care that provides MORE care to MORE people of HIGHER quality for LESS cost resulting in a FAIRER society

Topic

TBC

Terry Williams-Willcock

RUSH DIGITAL
Creative Director

After being spotted by Arawak Interactive Marketing at London’s D&AD exhibition back in 1997 Terry began to establish himself as one of the top interactive designers in the UK working across brands like Samsung, Sony PlayStation, Microsoft.

In 2004, after moving to New Zealand to start a family, Terry joined the New Zealand Clemenger network and built up a world-class digital team for ProximityNZ Wellington, winning a number of direct marketing and webby awards.

Terry then made the move up to Auckland in 2011 as Proximity’s Digital Creative Director. He was responsible for a range of projects, from launching business products, like The Impulse Saver app for Westpac, to creating Vodafone’s first online store in New Zealand.

He’s been globally awarded on winning campaigns like Flash Drive for NZTA, Emotion-Scan for BNZ, and Monteith’s MeatPackHunt. As well as being and recognised for driving new Digital transformation initiatives inside his client’s businesses.

Now working at RUSH, he is able to drive a design thinking process, focusing on customer’s needs and creating both magical and valuable experiences that enhance their lives.

Terry’s most recent work is for Starship Hospital, where he helped design two new interactive experiences to help calm patients and their whanau when visiting the children’s emergency ward

Topic:

Creating Meaningful Customer Experiences.

Fiona Cresswell

Fisher & Paykel Healthcare
General Manager, Marketing Operations

Fiona Cresswell is an experienced B2B technical marketer and inspiring people leader with 18 years’ experience in global medical device manufacturing at Fisher & Paykel Healthcare. Throughout this time Fiona has led teams of Clinical, Marketing and Operational professionals through numerous international product launches and transformation projects. Fiona has helped drive the growth of the organisation’s sleep apnea business to a turnover of more than NZ$350 million. More recently, Fiona’s focus has been on improving the efficiency and collaboration of marketing business-wide and leading a digital transformation of marketing systems, processes and practices.

Melissa Bornholdt

Fisher & Paykel Healthcare
Industrial Design Manager

Melissa Bornholdt is an accomplished Industrial Designer who has worked across the medical, marine and outdoor industries to transform products from undesirable utility to desirable necessity. In the relentless pursuit of emotionally connected design, Mel has worked on light weight kayaks and cost-effective jet boats to world-leading sleep apnea medical devices. In her most recent role at Fisher & Paykel Healthcare she leads a team of talented Industrial Designers in the creation of multiple design projects. Her philosophy is centered on the user, which in turn drives her relentless pursuit to create and transform sleep apnea treatment into something that patients want, rather than need to use. Mel turns the undesirable into desirable and creates products people ultimately love.

Topic:

Turning a Customer Centred Approach into a Competitive Advantage

A Fisher & Paykel Healthcare case study on how putting the customer first drives business growth.

Kelly Banks & Janine Williams

Co-Founders, Support Crew

Kelly Banks and Janine Williams are the Co-founders and faces behind Support Crew, a free website that helps those dealing with life-changing events to easily coordinate meals, transport or any other help they need from their friends and family.  Kelly and Janine have previously worked together in sales, marketing and business development roles in the healthcare businesses of 3M New Zealand. In developing Support Crew, they adopted and continuously use the Lean Start-up and Sprint philosophies to help them to understand and test what their customers really want, as well as maintaining agility to ensure the customer is at the centre of all they do.  They also share a passion for helping others and are driven to build resilient communities by changing the way we give and get a hand both here in New Zealand and across the globe.

Topic: Think Big, Start Small

Kelly and Janine will share their journey in creating Support Crew and what customer-centric principles they currently use, and would encourage other healthcare marketers to adopt for effective quantifiable outcomes.

Hamish Franklin / MC

Green Cross Health
Group Manager – Health Innovation 

We are very pleased to have Hamish facilitating the agenda and conversation for TILT 2018.

Hamish Franklin is Group Manager – Healthcare Innovation for Green Cross Health, leading Digital Health & Integrated Care. Green Cross Health is NZ’s largest primary healthcare provider, supporting over 350 pharmacies, 50 Medical centres, and >3,500 homecare workers. Hamish is leading the rollout of innovative models of care supported by technology, primarily supporting patients with improved medicines management and self-management. This includes the launch of the Green Cross Health App and Chatbots to support better self-care and telehealth in the future.

Prior to joining Green Cross Health, Hamish was the co-founder of Atlantis Healthcare, an NZ based global organisation specialising in Medicines Adherence. In 2017, Hamish was appointed as a board member of the NZHIT, the peak body for the New Zealand Health IT industry.